Zack wears black. He is also an experiential marketing pioneer, branding visionary and esports event organizer. Zack has spent the past 10 years helping to shape and manage Big E Gaming events alongside Big E himself. Originally joining the FGC supporting BIg E Gaming from 2009 to 2012, Zack has always had his hand in event organization. Combining this experience with his traditional advertising agency background, he is responsible for all business development and production elements of East Coast Throwdown. From sponsorship sales to staging, Zack brings in the money to make the flashy stuff happen.